10+ Best URL Shorteners: How to Create Good-Looking Links 2023
10+ Best URL Shorteners: How to Create Good-Looking Links As suggested by the name, link shorteners are used to shorten long URLs. They not only generate links with fewer characters but also enable to include a specific ending or alias to them or even add your domain name so that the user can relate it to your brand. Why to Use URL Shorteners? Why you may need to shorten your URLs To cut off characters (especially in posts on social media, in messengers and in SMS). For example, in SMS, adding a short URL instead of a full link significantly reduces the length of the message and therefore affects its cost; To hide UTM tags; To make the copy easier to digest; To track clicks on third-party platforms. Link analytics When it’s better to avoid using shortened links Surprisingly, inserting short links into emails isn’t the best idea. Email clients aren’t always able to track where a shortened link leads. That’s why they try to keep them away to protect users from ...